Work Deep and Shallow
By Dee Taylor-Jolley
The term “Deep Work” has emerged as a guiding principle for productivity and focus.
The concept was coined by Cal Newport, an author and computer science professor at Georgetown University, in a 2012 blog and expanded upon in his 2016 best-selling book, Deep Work: Rules for Focused Success in a Distracted World.
He distinguishes between tasks that require intense concentration and cognitive effort (deep work) like writing a term paper or for me, filing our first Beneficial Ownership Information (BOI) Report, passed by Congress in 2022 which is effective this year; verses those tasks that are more logistical or administrative in nature (shallow work).
To maximize our productivity, we need to know the differences between these two types of work and when to use each to get the results we want and need.
Deep work involves activities that demand our full intellectual capacity and attention. These activities require prolonged periods of uninterrupted concentration, allowing us to dig deeply into complex problems, and engage in creative thinking, which should produce high-quality work.
Deep work can generate valuable outcomes that may contribute to personal or professional growth, like writing a research paper, developing a new software program or composing a piece of music.
On the other hand, shallow work is routine tasks that are relatively easy to perform and do not require intense cognitive focus. They may be repetitive, or administrative tasks, like responding to emails, attending meetings, or data entry.
While shallow work is necessary for managing daily responsibilities and maintaining operations, it may lack depth.
The key to being really productive is to strike the right balance between deep work and shallow work. And when to prioritize deep work over shallow work depends on the nature of our tasks and the impact those tasks have on our overall goals!
Here a summary of 7 guidelines from Cal Newport’s book to help us make the distinction between deep work and shallow work:
- Know Your Objectives
Make your goals clear. Identify the tasks that align with our long-term objectives and that require deep, focused attention to achieve meaningful progress. - Prioritize Your Objectives
Identify the activities that are more routine or time-sensitive in nature and that can be categorized as shallow work. - TimeBlock
Dedicate specific blocks of time to deep work sessions, during which you eliminate distractions, and immerse yourself in complex tasks.We need to protect these time blocks of focused concentration by setting boundaries, like no calls, no checking emails, etc.
- Bundle Shallow Work
Consolidate shallow work tasks into designated time slots throughout the day.When we batch similar activities together, i.e. responding to emails or scheduling meetings, we minimize context switching and maintain momentum on more important deep work projects.
- Productivity versus Busyness
Busyness and productivity are not the same.Decide to focus on tasks that require deep effort and have the potential to yield significant outcomes, even if they require more time and effort.
- Use Multitasking Strategically
Multitasking is discouraged for deep work. But there are ways to incorporate it when dealing with shallow tasks.For example, listen to informational podcasts or audiobooks while completing routine chores or exercising. This will allow you to multitask while minimizing mistakes.
- Evaluate and Adjust
Find time to periodically evaluate our workloads and productivity strategies.We should ask ourselves, what is working well and where do we need to adjust.I find this the most difficult thing for me to do – to stop and evaluate – to get off this work treadmill and evaluate what is or is not working and why.
I feel we never really master this balance between deep work and shallow work. It’s an ongoing process that requires self-awareness, discipline, and intentionality.
Each type of work (deep vs shallow) requires us to develop different strategies for us to become successfully productive.
And that’s hard work for me every day! I’m still struggling!
How about you?
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Dee Taylor-Jolley is the COO of Willie Jolley Worldwide. She provides back office operational strategies that help small businesses maximize their profits.